A WORD FROM MANAGEMENT

On behalf of Zalar Holding, we would like to welcome you to our website. We are pleased to be able to share our company’s vision and values.

Zalar is Morocco’s top integrated poultry Group, and is present throughout the entire poultry value chain. The Group is made up of ten operating subsidiaries, which are active throughout the country in five business segments: grain trading, animal feed, hatchery, broiler, as well as slaughtering & meat processing.
Founded in 1974 by Haj Mohammed Chaouni and subsequently backed by a stable family shareholding group, Zalar has implemented an ambitious strategy aimed at the diversification and integration of its activities, particularly through a number of mergers and acquisitions, as well as other strategic financial transactions. The Group quickly became one of the major operator in the Moroccan agribusiness industry, and is now the leading domestic integrated poultry player.

Zalar’s position today would not be possible without our strong commitment to meeting client needs. The varied certifications awarded to a number of our subsidiaries (ISO 9001, ISO 22000, OHSAS 18001 and halal labeling) are a testament to our innovative approach and dedication to customer satisfaction.

The ongoing commitment of our employees has also played a vital role in our success. They have been the foundation of our growth. Generation after generation, they have been the standard-bearers for our Company’s ethical and professional approach, which is at the heart of our business culture.

Through the constant development of our network of partners and our production capacity, we have clearly demonstrated our dedication to continued progress. Zalar’s value system, based on quality and responsibility, has also contributed to our ability to effectively respond to modern-day economic challenges.

Our ambitions and commitments go beyond our individual businesses – they are behind all our everyday lives and actions.

mot direction

We are dedicated to supporting Moroccan progress, and will continue to make our contribution by creating jobs and value for our clients, personnel, shareholders, and communities.

It is with these goals in mind that we are developing our market share in the Moroccan and international markets.

This is the spirit and outlook that defines our company. We are pleased to be able to share our enthusiasm and passion for excellence, as well as our respect for the values and history that are the foundation of our common heritage.

Ali Berbich
Chief Executive Officer